PUBLISHER
Dan Dannenmueller
EDITOR
Keith “Catfish” Sutton
SR. WRITER
Ron Presley
ART/ CREATIVE DIRECTOR
Matt Mullikin
WRITERS
Brad Durick
Brent Frazee
Michael Giles
Anietra Hamper
Terry Madewell
Ron Presley
Richard Simms
Keith Sutton
Jeffrey Miller
Richard Hines
Copyright © 2025 CatfishNow Online Magazine. A KMS, Inc. Company. All rights reserved. Reproduction in whole or in part without permission is prohibited.
Cover Photo Credit
South Carolina’s Mark Shealy with a hefty flathead pulled from the legendary waters of Santee Cooper. Cover photo by Keith “Catfish” Sutton.
New Product Announcements at ICAST
ICAST 2025 is a wrap. This year it was hosted in Orlando, Florida. Fishing vendors and manufacturers from around the globe attend to meet with dealers, retailers, rep groups and media. New products are presented to all attendees at the show, orders for the next year are processed, and it is also a means for the fishing family to come together to celebrate friendships and industry partnerships. Sue and I and part of the CrappieNOW and CatfishNOW team were in attendance.
As media, on Tuesday evening, I attended the New Product Showcase and the reception. With over 800 products on display in various categories, I reviewed every product to vote on the best in category and overall best in show. The process was not easy, as some categories had several products within them that could have been winners.
Some of the noteworthy products for crappie and catfish included:
- BnM – New crappie BGJP 18 and 20ft jigging poles, which also could be used for trolling rods. New catfish rods that will glow in the dark.
- Bobby Garland Crappie Baits – Numerous new colors in the Itty Bit baits and Live Roam’Rs.
- Whisker Seeker – A new concept 22-gallon Bait Shack (minnow box) which is solar powered and has three bubbler systems for different types of bait. This won a best in category award!
- Catfish Pro – They displayed a new bait that will stay on treble hooks longer for improved catches and less rebaiting. They also presented new glow catfish rods.
- Fishbites – They presented new scented catfish baits.
- Power-Pole – The new Move stainless-steel prop was displayed. They also debuted the new Vision+ system with a camera for boating accessories. A new Atlas jack plate with functions integrated into the Power-Pole app was released for distribution later this year.
- Garmin – A new Kayak electric motor with highly sophisticated, easy-to-use foot controls was released and won best product in its category. Two new units were also presented in the GPS and EchoMap lineup, a 15 X 7 inch and 16 inches respectively.
- Bubba – A new smaller fish-weighing scale was a big notable. It also is integrated into their app and can be used for tournaments, etc. Bubba announced a joint venture with MLF using the Bubba tournament app for any tournament use.
- Crappie Magnet – They presented a new lineup of hair jigs, new heads, new scent and new plastics.
- Transducer Shield and Saver – They have new mounts for live sonar mounts on the trolling motor.
- Evolution Fishing – They have several new storage and tackle organizers that are well designed.
- ZMAN – New micro shad bait style for finesse fishing in popular colors.
These are just a few examples of crappie and catfish fishing products presented at ICAST 2025. Greater details are captured in videos with the companies, which will be released on the CrappieNOW and CatfishNOW YouTube and social media channels. You won’t want to miss them.
Don’t forget to take a child fishing!!! They will remember it for a lifetime.
God Bless and good fishing,
Dan Dannenmueller, Publisher
