| Best of Fishing Lifestyle Novelties and Wellness
Product: The GoMist Drink and Misting Bottle | ExtremeMist Personal Cooling Systems
Contact: Devin Holmgren marketing@extrememist.com Motorized Boating Accessories
Product: PowerPole Move ZR | Power-Pole®
Contact: Curt Hill curt@power-pole.com Non-Motorized Boating Accessory
Product: BOTE WATER HAMMOCK | BOTE
Contact: Suzy Hunt suzy@boteboard.com Boats and Watercraft
Product: Old Town Sportsman BigWater ePDL + 132 | Johnson Outdoors Watercraft, Inc.
Contact: Alex Sherbino alex.sherbino@johnsonoutdoors.com Footwear
Product: Ankle Deck Boots – Black | AFTCO
Contact: Denny Le denny@aftco.com Ice Fishing
Product: LiveScope™ Plus Ice Fishing Bundle LI with ECHOMAP™ UHD2 93sv | Garmin USA
Contact: Carly Hysell carly.hysell@garmin.com Eyewear
Product: King Tide 8, Black 580G Blue Mirror | Costa Sunglasses
Contact: Hannah Trotter hannah_ext@verdepr.com Lifestyle Apparel for Women
Women’s Coverup Dress | Huk Performance Fishing
Contact: Bobby Lader blader@marolina.com Lifestyle Apparel for Men
Ocean Bound Hooded Performance Shirt | AFTCO
Denny Le denny@aftco.com Warm Weather Technical Apparel for Women
Product: Mojeaux 1/4 Zip Performance Shirt | AFTCO
Denny Le denny@aftco.com Warm Weather Technical Apparel for Men
Product: Channel Hooded Performance Shirt | AFTCO
Denny Le denny@aftco.com Cold Weather Technical Apparel for Women
Product: Women’s Barricade Rain Suit | AFTCO
Denny Le denny@aftco.com Cold Weather Technical Apparel for Men
Product: Gale Pullover | Blackfish Gear
Contact: Addy Hansen ahansen@clamcorp.com Best of General Tackle Soft and Hard Coolers
Product: Flop Box 10 | Flop Industries
Contact: Kyle Dougherty Kyle@divebombindustries.com Electronics
Product: Westin EscapeCam | Westin Fishing
Contact: Michael Trost mtr@fairpoint.dk Cutlery, Hand Plies or Tools
Product: BUBBA Pro Series Smart Fish Scale | BUBBA
Contact Matt Kinamore mkinamore@aob.com Fishing Accessory
Product: ENGEL USB Rechargeable Lithium-Ion XL Live Bait Aerator Pump | ENGEL Coolers
Contact: Chris Holloway chris@engelcoolers.com Kids’ Tackle
Product: ProFISHiency Next Gen Crazy Combo | Anything Possible Brands
Contact: Amanda Rispoli arispoli@anythingpossible.com Tackle Management
Product: Pontoon Boat Tackle Center | Boat Outfitters
Contact: Jared Walton jwalton@teakisle.com Terminal Tackle
Product: VMC Swingin’ Ned Rig Jig | Rapala
Contact: Matt Jensen matt.jensen@rapalavmc.com Custom Tackle and Components
American Tackle Tsuka 2 Complete Carbon Handle | American Tackle Company
Contact: Kevin Landers Kevin@americantackle.us Fishing Line
Product: Mastiff Fluorocarbon | Shimano
Contact: Cory Van Auken cory@darbycommunications.com Best of Fly Fishing Fly Fishing Waders & Wading Boots
Product: G4Z Stockingfoot Wader | Simms Fishing Products
Contact: John Frazier John.frazier@simmsfishing.com Fly Lines, Leaders, Tippet and Line Accessories
Product: BUZBE Colony 8T (THIN) | BUZBE
Contact: Caleb Sutton Caleb@buzbe.com Fly Fishing Packs, Bags & Luggage
Product: Flyweight Vest Pack | Simms Fishing Products
John Frazier John.frazier@simmsfishing.com Fly Fishing Technical Apparel and Accessories
Product: Master M6014 Edition | Renzetti, Inc.
Contact: Lilly Renzentti Lilly@renzetti.com Fly Fishing Reel
Product: Cheeky Spray Fly Reel | Cheeky Fishing
Contact: Peter Vandergrift pvandergrift@northpointbrands.com Fly Fishing Rod
Product: Hardy Marksman Z | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com Best of Lures Freshwater Soft Lure
Product: Berkley PowerBait Nessie | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com Saltwater Soft Lure
Product: Mulletron LT (Line Through) Swimbait | Z-Man Fishing Products
Contact: Cory Schmidt cschmidt@zmanfishing.com Freshwater Hard Lure
Product: ChatterBait Elite EVO | Z-Man Fishing Products
Contact: Cory Schmidt cschmidt@zmanfishing.com Saltwater Hard Lure
Product: MIrrOlure The Duke Dog | L&S Bait Company
Contact: Michael Tennian mtennian1@tampabay.rr.com Best of Rods Freshwater Rod
Product: St. Croix Mojo Bass TRIGON | St. Croix Rods
Contact: Josh Lantz joshl@stcroixrods.com Saltwater Rod
Product: NRX+ Inshore | Shimano
Contact: Cory Van Auken cory@darbycommunications.com Rod & Reel Combo
Product: Abu Garcia ZATA Baitcast Combo | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com Best of Reels Freshwater Reel
Product: Stradic FM | Shimano
Contact: Cory Van Auken cory@darbycommunications.com Saltwater Reel
Product: Seapower 1200 | Daiwa Corporation
Contact: Chip Cone chipc@daiwa.com | 
Initial voting by media and retailers began at the New Product Reception